ILLUUM / i'loom / (noun): a SKIN-BODY-SOUL guide to healing your skin and revealing your natural radiance


Overwhelmed by overpriced, overmedicated skincare? Confused about how to navigate the whole is-natural-really-better thing? Let down by dermatologists and prescription meds? We were, too — until we discovered the truth about healthy skin.

Skin health isn’t its own separate category; it’s inextricably tied to physical health, mental health, and spiritual health.

ILLUUM believes the only way to truly glow is from the inside out and the outside in. This kind of glow involves nourishing our skin (not beating, scrubbing, and masking it into submission), nourishing our bodies, and nourishing our souls. After all, our skin is the largest organ on our bodies; the biggest thing tying our souls to the physical realm. You can’t convince us that one doesn’t affect the other.

Our goal is to bring you content that makes natural skincare second nature, so you can heal your skin naturally and reveal your natural radiance. (We make a few skincare products, too — ones that formulated with natural, minimal ingredients to nourish your skin without irritating side effects or harmful chemicals.)

Our Founder


I’ve suffered from every skin ailment in the book (raging acne, chronic dermatitis, dry skin, oily skin, psoriasis, you name it) and tried every dermatologist-prescribed “cure” out there (antibiotics, Accutane, steroids, topicals, and more). All of it worked — for a while. Until it didn’t. Until a round of steroids left my skin resistant to any and all drugs and left me with chronic, recurring red patches all over my face.

The pain of not feeling beautiful made me realize that when I didn’t feel pretty, I didn’t feel worthy. So I started my journey towards skin, body, and soul balance — one that included everything from detoxing my skincare routine to healing my gut with food to honoring my soul with practices like meditation, Breathwork, and astrology; and finding worth outside of my appearance. Along the way, I (finally) found the clear skin I’d been after my whole life.

My personal journey to healthy skin has taught me this: Nature knows best.

Our bodies can heal themselves — if we do the daily maintenance.

Our skin tells us what it needs through pimples, dry patches, and irritations; and it’s our job to interpret those reactions and respond accordingly.

Soul-care is a form of skincare. (And, yes, there’s science to back that up.) ILLUUM is skincare for spiritual beings having a physical experience (or vice-versa). I’m so happy you’re along for the ride.