The Reason The Rich Cream From Augustinus Bader Is So Good

by Jessica L. Yarbrough

This article originally appeared on The Zoe Report.

Image via @augustinusbader

Image via @augustinusbader

You’ve probably heard the hype about the Augustinus Bader The Rich Cream by now. It’s that $265 moisturizer that prompted Victoria Beckham to proclaim her love via Instagram Stories with no less than three (3) exclamation points: “I absolutely love this brand!!!” The product the New York Times dubbed “high tech holistic skincare.” The one makeup artist Patti Dubroff, known for her work with Priyanka Chopra and Tessa Thompson, told Violet Grey her skin “literally craves.” Oh, and apparently, it's “the secret to rich-person skin,” as reported by the Cut.

I could list the celebrity endorsements for days, but I won’t. Let’s just leave it at this: The Rich Cream is, by all accounts, amazing. But I have a theory about why it’s so amazing… and it has nothing to do with the actual cream. It could be argued that the real magic lies in the directions.

While using The Rich Cream, Augustinus Bader instructs users to forgo all other skincare products, save for cleanser. That means no toners, no essences, no serums or night creams or sleeping masks. And according to the Cut’s review, “the cream asks that you remain devoted to it for 27 days” for best results, a point that Augustinus Bader (a German university professor and regenerative science expert turned skincare entrepreneur) confirms in an email to The Zoe Report.

As somewhat of a skincare minimalist, this makes sense to me — often, skincare routines are overcrowded with products and ingredients that irritate the skin, which then causes you to pile on more products and ingredients to fix said irritation. (For example, surfactant cleansers strip the skin’s natural oils, leading you to layer on thick serums and moisturizers to compensate, triggering clogged pores and acne, precipitating the need for benzoyl peroxide spot treatments that further strip the skin, and so on.) Theoretically, simplifying your routine to a single, multitasking product — whether The Rich Cream or something else — would likely result in clearer, calmer skin over time. Over 27 days, to be precise.

“Your skin replenishes itself every 27 days,” Bader explains to TZR. (A 28 day skin cycleis considered to be the norm in dermatology, although this can vary from person to person.) “Dead skin cells are sloughed off and new cells come to the surface — it’s an ideal period of time to determine the efficacy of a product or regimen,” he says. It’s also the ideal period of time to allow your skin to regulate and resume its natural functions.

“Over a 27-day ‘fast’ [like this], the skin would somewhat revert back its old self,” Dr. Aanand Geria, a dermatologist with Geria Dermatology, tells The Zoe Report. What isyour skin’s “old self,” exactly? To generalize, it’s the version of your skin that knows how to thrive sans products. The skin already has built-in functions to self-protect (the skin barrier and microbiome), self-moisturize (sebum), self-exfoliate (a process known as desquamation), and self-heal. Most skincare products essentially “overwrite” these functions, though, and skin then becomes dependent on them to get the job done. But in eliminating extra steps for nearly a month, you give your skin a chance to get back into its natural flow.

As Bader says (and Dr. Geria confirms), over 27 days, the skin will shed dead skin cellsand create new ones — so with self-exfoliation in action, it makes sense that the brand suggests retiring your go-to acid exfoliator. Your skin really doesn’t need it anymore. It all but says this in the marketing materials for The Rich Cream: “Augustinus Bader’s groundbreaking skincare works with the body’s own repair processes to help reawaken its innate potential.”

My theory? This “reawakening” is less about the specific ingredients in The Rich Creamand more about the process of simplifying your skincare routine for an entire skin cycle. And though totally untested, this line of thinking seems to check out with dermatologists.